Travelstart buys Cape Town’s SafariNow
Two of the biggest players in online travel in Africa are hooking up. Travelstart said on Wednesday that it is acquiring a majority stake in SafariNow.com, which it said is South Africa’s largest accommodation booking website.
The value of the deal, which will see Travelstart taking on SafariNow’s 40-person team, has not been disclosed.
SafariNow, which was founded in 1999, will stick to its core business of selling accommodation and retain its current brand, CEO, Tom Williams, and team, Travelstart said in a statement....